Creating iOS apps starts with clarity: identifying the target users, defining the app's purpose, and specifying the problem to solve in the initial release. A thorough discovery phase helps outline the MVP, pick a suitable architecture, and avoid features that look good on paper but do not enhance actual usage.

After the foundation is established, attention moves to how the interface behaves, its performance, and stability across different iPhone models and iOS versions. Uniform navigation patterns, solid state management, and thoughtful integrations (payments, authentication, analytics, backend APIs) keep the product easier to maintain and scale after launch on the App Store.